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About Frederick's of Hollywood®

Since 1946, Frederick's of Hollywood has been an iconic pioneer in the fashion industry, revolutionizing the world of intimate apparel with bold designs and innovative silhouettes. We continue to define modern glamour by offering a curated collection of high-fashion lingerie, loungewear, and accessories that celebrate the art of seduction.

Our Mission

Our mission is to empower individuals to embrace their confidence and express their sensuality through provocative, high-quality fashion that honors our legendary heritage.